What will a website do for you?
The most important thing about creating and having a website is to have demonstrable goals. ”Having a web presence” is too vague, you need to have clear ways that a website will help your organization, such as:
- Increase newsletter sign ups
- Increase social sharing
- Increase online donations
In short, your site should be working for your organization with concrete results. Each of these platforms can help you achieve your goals, but only if you can articulate those goals.
Who will manage it?
The question of who will manage your site is important for the process of keeping your site up-to-date. That person’s level of technical expertise may also play a roll in which CMS you choose.
What do you know you need?
This bit is where functionality truly comes into play. Try to come up with 3 very specific things you know you are going to want to do with you CMS. This helps you to understand if you need any custom features, and almost every organization does. Also, if a CMS you’re considering does not have any of your 3 specific features out-of-the-box, it may be best to cross it off the list. You will likely make this list of requirements based off of your answer to the questions of ”What will a website do for you?”